Echinacea Double Scoop™ 'Strawberry Deluxe'

Radiant Beauty: Echinacea Double Scoop™ ‘Strawberry Deluxe’

Echinacea Double Scoop™ ‘Strawberry Deluxe’, scientifically known as Echinacea x hybrida, is a stunning coneflower variety renowned for its vivid red double blooms. This perennial is a standout in any garden, offering long-lasting color, robust growth, and resilience to various environmental stresses.

Botanical Background

Echinacea, commonly known as coneflowers, belong to the Asteraceae family. Native to North America, these plants are prized for their medicinal properties and ornamental value. The Double Scoop™ series, developed for enhanced branching and flower production, brings a new level of beauty and performance to this beloved genus.


Echinacea Double Scoop™ ‘Strawberry Deluxe‘ features upright growth and reaches a height of 22-24 inches with a spread of 18-20 inches. The plant showcases saturated strawberry-red, double pom-pom flowers that maintain their vibrant color throughout the blooming period, which spans from late spring to early fall. The foliage is a lush green, providing a perfect backdrop for the striking blooms.

Ornamental Features

  • Flowers: Deep red double pom-pom blooms that do not fade, providing long-lasting color.
  • Foliage: Green shades that stay vibrant throughout the growing season.
  • Wildlife Attraction: Attracts bees, butterflies, and hummingbirds.
  • Maintenance: Easy to care for with excellent heat and drought tolerance.
  • Growth Habit: Upright, making it ideal for garden beds and as a ‘thriller’ in container arrangements.

Care Instructions for Echinacea Double Scoop™ ‘Strawberry Deluxe’:

Sunlight: Echinacea Double Scoop™ ‘Strawberry Deluxe’ thrives in full sun, requiring at least 6 hours of direct sunlight daily. It can tolerate partial shade but performs best in sunny locations.

Watering: This plant prefers medium watering. While it is drought-tolerant once established, regular watering during prolonged dry periods will help maintain vigorous growth and abundant flowering.

Soil: Plant in well-drained, fertile soil. It tolerates a range of soil types but performs best in well-drained conditions. Good drainage is crucial to prevent root rot.

Temperature: Hardy in USDA zones 4a to 9b, this Coneflower can withstand temperatures as low as -20°F (-28.9°C), making it suitable for a wide range of climates.

Fertilization: Generally low maintenance, Echinacea Double Scoop™ Strawberry Deluxe requires minimal fertilization. Apply a balanced, slow-release fertilizer in the spring if needed to support healthy growth and flowering.

Maintenance: Deadheading spent blooms will prolong the flowering period and encourage new blooms. This plant has excellent vigor and requires minimal maintenance, making it a great choice for gardeners of all experience levels.

Planting & Growing


  • Timing: Plant in late spring or early summer after the danger of frost has passed.
  • Location: Choose a sunny spot with well-drained soil. Space plants 20-22 inches apart to allow for proper air circulation and growth.
  • Containers: Suitable for container gardening, where it acts as a ‘thriller’ providing height and drama to mixed plantings.


  • Pruning: Minimal pruning is required. Deadhead regularly to maintain appearance and encourage continuous blooming.
  • Pest and Disease Management: Generally resistant to pests and diseases. Ensure good air circulation and avoid overwatering to prevent potential fungal issues.


Division: The most common method of propagating Echinacea is through division. Divide mature plants in early spring or late fall to rejuvenate and propagate new plants.

  • Steps:
    1. Carefully dig up the plant and separate the root clumps.
    2. Replant the divisions immediately, ensuring they are placed in well-drained soil and watered adequately until established.

Seed Propagation: While Echinacea can be grown from seeds, the Double Scoop™ series may not come true from seed due to its hybrid nature. For reliable results, it is best to propagate through division or purchase nursery-grown plants.


Echinacea Double Scoop™ Strawberry Deluxe is an exceptional choice for gardeners seeking vibrant, long-lasting color and low-maintenance beauty. Its resilience to heat and drought, combined with its striking blooms, makes it a standout in any landscape or container garden. With minimal care requirements and excellent adaptability, this variety promises to bring a sizzling show of color to your garden from late spring through early fall.

Echinacea Double Scoop™ 'Strawberry Deluxe'
Echinacea Double Scoop™ ‘Strawberry Deluxe’

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